What I like to do:

I started my career as a creative copywriter, crafting catchy slogans and writing scripts for commercials. This early experience laid the foundation for my creativity and strategic thinking in marketing. Brands I worked with: P&G, Visa, VW, Bionorica, Takeda, Nescafe, Caparol, ZTE and more.

I was also involved in organizing a music festival attended by up to 10,000 people. This experience honed my skills in event planning, promo campaigns, BTL, and large-scale audience engagement, further broadening my expertise in creating impactful experiences.

Once I conceptualized and organized a nationwide contest that reached millions of impressions. The winning idea led to a product that entered international production - a testament to the power of consumer engagement.

In 2020, as Chief Creative Officer for a startup developing its MVP, I had to move ASAP to another country. Within the first three days, I assembled a production team and created hours of content crucial for our soft launch. My marketing team and I produced over 300 short educational videos within just a few months.

For over 4 years, I’ve been helping B2B projects in industries like EdTech, AgriTech, Mental Health/HealthTech, WomenTech, Web3, and non-profit sectors, focusing primarily on SaaS, Services, and Outsourcing. Many of these projects have secured investments starting from $500K, and I’m proud to have contributed to their growth at various stages.

I have a talent for seeing the full business picture and pinpointing bottlenecks. For example, I uncovered that recruiters at a firm were engaging in unauthorized side deals due to overlooked issues like uncomfortable chairs and slow computers - minor problems leading to significant integrity and performance issues.

I’m writing a comprehensive paper on decision-making in business, exploring the structure of JTBD, the onset of the buying cycle, and the true nature of an account-based approach. This research is grounded in my experience, market analysis, best practices examination, psychological factors, and other insights from the field.

Everything I know about marketing comes from practice - over 10,000 hours of learning and application over the past 13 years. I don’t have formal professional education in marketing; instead, I’ve gained my knowledge through real-world experience and relentless self-education. I’ve truly lived this life.