Revisit GTM. Decide with data.
Revisit GTM. Decide with data.
Hello, my name is Ora -
independent, data-driven GTM advisor.
My focus:
Go-to-market decisions
Market signals & hypothesis validation
Marketing/GTM strategy & architecture
Advisory & fractional leadership
Credibility:
15 years across agency and in-house roles
300+ GTM and marketing strategies reviewed
Deep B2B and go-to-market expertise
Global experience: US, UK, Europe, APAC
Services & products: EdTech, HealthTech, MarTech etc.
How I can help
/ 01
GTM/Marketing Strategy Design
Shape clear go-to-market strategies and validate growth hypotheses before scaling.
/ 02
ICP Hypotheses Development
Define and validate ICPs and market hypotheses - GTM on real opportunities.
/ 03
Product-Market Architecture
Structure product-market fit into clear use cases and a repeatable GTM system.
/ 04
Strategy-to-Execution
Support teams in executing go-to-market strategy and growth initiatives.
/ 05
‘Speak Out or Cry’: execs therapy
A space to vent, reflect, and strategize - because even C-level needs a second opinion (or a virtual tissue).
Who Calls Me First:
Founders & CEO
CMO & Heads of Marketing
Investors (for portfolio companies' audits)
What they say:
“Ok, you’re awesome.
What’s the cost?”
What’s the cost?”
strategy audit & design / 7 days
$1k-3k
Strategic audit and redesign to clarify GTM direction and key hypotheses.
GTM Engine & ICP Setup / 30 days
$5k+
End-to-end GTM setup: ICP hypotheses, positioning, and architecture.
Execution & Advisory / monthly
Custom
Fractional CMO or ongoing GTM execution and strategic advisory.
Profitable energy exchange:
you receive results
as dividends
as dividends
Lessons Learned:
Real Business Challenges - FAQ
We’re struggling with leads, so we decided to reduce the ad budget and stop all of our running campaigns.
We’ve been successful on one channel, so we don’t see the need to expand into others.
We don’t have time to develop a marketing strategy. Which channels can give us immediate ROI and quick results in B2B?
We’ve been doing fine without defining our Ideal Customer Profile. Isn’t knowing our customers as we go enough?
We’ve identified our ICP, but we’re still not seeing the results we expected. What went wrong?
We can’t afford to do A/B testing right now. It’s too time-consuming.
“ Working with Ora on EduDo (an async discussions platform, Mobile App of the Year 2020 on Product Hunt) was a pleasure – her superpower is definitely finding the right balance between creativity and structured strategy, which allows her not only to generate tons of great ideas but also to build and execute effective strategies.”
“ Working with Ora is like turning on autopilot in a plane and simply enjoying the flight. You set the goal, step back a little, give her some room to maneuver, a bit of freedom and trust, and suddenly you notice that everything is moving just as it should. Not because it's easy, but because the essence is captured.
She is a genius in her field, with an astonishing sense for details and unique solutions. She finds completely unexpected, unconventional approaches. She turns a group into a team. Her impeccable taste and life principles make any collaboration more than just work - she makes your project resonate on a different frequency. She knows how to make the whole world fall in love with your project, and I am incredibly grateful that one day that project was mine.”
" Any business involves uncertainty, and at the beginning of the journey, there's also chaos. Ora is the person who excels at working with this, turning seemingly complex things into simple ones, paving the way and creating order not only in marketing but also in the minds of her colleagues. This greatly helped our project in its early stages."
“ Ora was the first one I’ve thought about when i realized we need a marketing consultation.
We are a MVP stage IT business and we were struggling to find clear and specific answers: who is our audience? Who are we working for? What is our Value proposition? And whom for it is interesting. So we asked Ora to make an overview of our Marketing strategy and find a blind spots we were not able to find.
Our session looked like an interview. She asked questions, i answered. Due to the way the questions were asked, i realized a direction my business have to go on.
Ora used a coaching format for this conversation. And it helped me a lot even further, cause after this consultation i was taught to ask myself right questions. I guess its the best way for a business coaching - do not be a source of information, but to teach a client how to generate a right answer himself.”